When you create a communication, you want to establish ethos by employing rhetorical devices that will make you appear credible. Credibility, depending on the topic or substance of a communication, can take years to establish. Consider, for example, the ethos of a brand like Nike. Rather, it built ethos by employing a number of communicative messages that eventually built credibility:
Depicted in the medium are lips, very disturbing lips. The creator of this piece uses image to connect to the viewer visually, expressing a very serious tone. Image is a very powerful tool; it makes the author more credible and the audience more apt to agree and believe.
The creator of this image intends to affect its viewers in a powerful way: No words accompany this picture, permitting the viewer to have free interpretation.
However, the core message is clear. The core message is about smoking. They are not normal lips; they are lips with a black hole through them, as if burned by a cigarette. The bright, cherry lipstick contrasted with the revolting, charcoal hole—placed right where a cigarette would sit—appalls the viewer.
This placement was very effective in conveying a message about smoking. In the background of the picture there is a pore less, porcelain-like skin surrounding the lips.
This, coupled with the red lips, only makes the woman appear even more perfect, despite the gaping, metaphorical hole in her lips. Light is used to brighten the picture, contrasting with the hole as well. Light is often utilized to symbolize hope and knowledge, ideas that smoking is not associated with.
The creator of this image was well versed in making an affective, persuasive design. The visual text in this advertisement assumes that its viewers are smokers so that they can persuade the smoker to quit. Another viewer could be a non-smoker, allowing the anti-smoking message to act as a preventative.
All of the viewers might not concur with the idea that smoking ruins what might be close to perfection.
For smokers in denial, this might be a difficult concept to grasp. The author was simply trying to persuade them to make the best decision, even if it meant doing so with a contorted image.
This instills a negative opinion about smoking in the viewer. This visual rhetoric makes a lasting impression that, through thought, can be interpreted in different ways.
It will invoke ideas about life and happiness in its viewers. The purpose of this visual rhetoric piece is to persuade, inform, and almost warn its viewers.
Through the shocking hole in the lips, there is a significant amount of persuasion, for it does not appeal to many people. They are warned that smoking will stain their lives permanently.
The argument, simply stated, is that smoking is bad. The image will evoke the value of a good life that does not include the depicted vice of smoking.
Women often have desires to be perfect, while men may desire to be with a perfect woman, and glistening red lips symbolize this. This appeal of perfection is interrupted by the cigarette hole, crushing the desires of the viewers, and creating an instinctive affliction towards smoking.How to Write Visual Rhetoric Essays By Emily Lynn Visual rhetoric is as simple as understanding a concept in an image and writing to persuade a reader of that concept.
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Aug 22, · To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue.
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Designing information can be as simple or as complex as you or your communication situation requires. Regardless of complexity, however, all information should be designed. Improve your knowledge of information design by learning the concepts in.
A Photos Essay About Visual Rhetoric in Advertising. Plato, discuss what they believe to be necessary for the responsible practice of rhetoric and writing. Since the beliefs that Socrates shares about rhetoric are not universally known, there are many people in contemporary culture who.