Pestle of video game industry

New policy regarding anime and games Social and cultural Gaming consoles are very popular in Japan. Too much competition from other games. Economic One of the biggest gaming markets Earthquake recovery efforts Japan is one of the leading developers in the video game industry. May need to be constantly updated to keep up with new technology.

Pestle of video game industry

Public Domain Sony Corporation continues its global success by addressing the external factors and related issues in the remote or macro-environment of its business. The company must effectively consider these factors in its strategic decision-making. Political stability of biggest markets opportunity Increasing governmental support for data security opportunity Increasing governmental support for online business opportunity Sony Corporation benefits from the political stability in majority of the biggest markets.

This stability corresponds to the minimization of political barriers in the remote or macro-environment, thereby presenting opportunities for business expansion.

Sony Corporation’s PESTEL/PESTLE Analysis & Recommendations - Panmore Institute

In addition, Sony has the opportunity to grow based on the increased governmental support for data security. Governments are now increasing their efforts for data security, which supports the growth of businesses with online operations.

In relation, governments are developing additional measures to support online business. This external factor creates opportunities for Sony to enhance its online operations.

For example, the company can expand its online services in relation to its gaming products. Sony needs to consider the following economic external factors in its remote or macro-environment: High growth of developing markets opportunity Economic stability of developed markets opportunity Increasing disposable incomes opportunity Sony has the opportunity to grow alongside the economic growth in developing markets.

In addition, the economic stability of developed markets presents opportunities for Sony to enhance its operations, while experiencing minimal market-based risks. Another consideration is the increasing level of disposable income worldwide.

This external factor creates opportunities for Sony to grow its revenues. For example, the company can market the PlayStation more aggressively, based on the expectation that customers are increasingly capable of buying the product.

The following sociocultural external factors are relevant in the case of Sony Corporation: Increasing adoption of online gaming opportunity Improving wealth distribution opportunity Increasing openness toward leisure opportunity The increasing adoption of online gaming and the improving wealth distribution create more opportunities for Sony to increase its revenues from the sale of its gaming products.

For example, the company can expect potential increases in PlayStation sales revenues, as more people are likely to purchase the product. In addition, Sony can boost its sales revenues based on increasing openness toward leisure.

5 forces analysis of the Video Game Industry - A-Level Business Studies - Marked by

This external factor highlights the benefit of marketing gaming and entertainment products to address the leisure needs of target customers. Sony must address the following technological external factors: This external factor points to increasing individual and organizational demand for digital technologies.

For example, the integration of digital technology in smart homes presents new markets or market expansion opportunities for Sony. In relation, the company can exploit the high rate of adoption of mobile technologies by innovating its mobile devices for higher competitiveness and revenue generation.

This external factor is a threat because it creates more challenges against the company. Nonetheless, based on the same external factor, Sony has opportunities to grow its electronics, gaming, entertainment and financial services businesses. Increasing emphasis on business sustainability opportunity Increasing demand for environmentally friendly products opportunity Increasing availability of recycling facilities opportunity Sony Corporation has growth opportunities based on the increasing emphasis on business sustainability.

For example, the company can enhance its brand image by increasing its sustainability efforts. In relation, Sony can innovate to make its products more environmentally friendly.

Such products could attract more customers. Another consideration is the increasing availability of recycling facilities.Industry background The video game industry (formally referred to as interactive entertainment) is the economic sector involved with the development, marketing and sale of video and computer games.

Assesment of the Video Game Industry. Merger Case Analysis. PEST Analysis1.

You May Also Like

Business Strategy Report - Sony Corp. Documents Similar To Blizzard Entertainment - SWOT & PEST Analysis. PESTLE analysis of Film and Animation Industry. Uploaded by. aadishjain/5(6). Microsoft entered video game industry with the launch of Xbox and it continued to launch the new version of Xbox (Euromonitor ).

Pestle of video game industry

As new comer, Microsoft runs the business successfully and becomes one of the three companies that dominant the console hardware market.

Feb 28,  · In the past, Nintendo used to be an iconic figure which arguably set the standards for video games in the industry, thanks to its first generation of gaming consoles, which consists of the Nintendo Entertainment System (NES), Super Nintendo Entertainment System (SNES), Nintendo 64 (N64), and so on.

The games industry is growing at a phenomenal pace. During the each of the last two years, with new consoles entering the market, worldwide growth was in excess of 16 percent per year.

The Nintendo Wii is exceeding all expectations and selling into an expanded . Feb 28,  · Strategic Management – An Analysis of the Video Games Industry and Nintendo’s Opportunity in China Executive Summary Despite being one of the largest video game corporations in Japan and in the world, Nintendo has seen its own sales and financial performance crumbling in .

Pestle Analysis of the Gamestop Corporation