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The store is generally located in fashionable shopping centers.
The store deals in bakery, pastry, fresh meat, seafood, condiments, packaged, cheese and specialty dairy products. Overall, the business is very similar to Whole Foods Marketplace, just on a smaller scale.
The mission of the store also states that it has a knowledgeable staff and it deals in providing delightful product and services to its customers while they are out for shopping in the malls. Kathy Kudler is the founder of the store, and she is committed towards providing the customers with finest quality of foods and wines.
The research is carried out with the perspective that it will result into identification of the customers, place, distribution channel etc.
The research is essential for Kudler Fine Foods as the business is on the path of expanding its services. And such a marketing research will help it to know the areas of expansion, its strengths, weaknesses, new potential customers, strategies and markets can also be explored. A strategy that integrates the goals that includes the marketing blend into a comprehensive whole is known as the marketing strategy.
A strategy is set out in a marketing plan.
Marketing plan refers to the targeting of the company to its prospective customers, and positioning its product in such a way that it remains in the mind of the target market. An effective marketing plan refers to the planning of marketing its product by carefully choosing the existing and potential customers, identification of the customers can be done by accurately by following a market research.
The needs thus identified should be properly and better met than the competitors. And then a marketing strategy should be maintained that will help the company to have a market positioning. All these constitute an effective marketing plan. In this competitive world it is really essential to have strategic competitiveness and Kudler Fine Foods have growth tremendously by following its vision.
Kudler the owner of the store has a direct control over its hiring of human resources for its products that gives her an edge over the other food stores.
The marketing strategies followed by the store are a combination of differentiation, focus and cost leadership.
The products offered by the store have a unique quality in them that makes them differentiable from the rest of the market. The gourmet food display and plans of buying the raw material from the local sellers that helped it achieve a cost leadership.
For any company to prosper growth, internal efficiency and customer orientation is essential. The opening of the new stores at different locations, internal efficiency in the form of technological development for enhancing the operations and services and customer orientation in the form of special ordering has helped Kudler reach the heights, it is today.
Marketing research is important to know what the customers what, as in running any kind of food store, knowing the taste and preferences of the customers become evident. Kudler Fine Foods was able to satisfy the customers by providing them what they needed. Marketing Tactics Marketing tactics are the set of strategic methods which are used in order to promote the goods and services of the business intended towards the goals of the organization, increasing its market share, revenues, and maintaining the competitiveness.View Marketing Research on Kudler Fine Foods from MBA at Southern New Hampshire University.
Running head: MARKETING RESEARCH - KUDLER FINE FOODS Marketing Research - Kudler Fine. Jun 03, · Running head: Kudler Fine Foods Kudler Fine Foods: Problem Statement Nakisha L. Kudler Fine Foods: Problem Statement Kudler Fine Foods is a gourmet grocery store that sells the finest meats, produce, cheeses, and wine.
Importance of marketing research for Kudler Fine Foods In the development of a marketing strategy for a company, adequate marketing research is necessary.
Kudler Fine Foods has been operating based on selling products and services to its customers. Marketing Research of Kudler Fine Foods Virtual Organization Marketing Research of Kudler Fine Foods Virtual Organization Introduction For Kudler Fine Foods, the importance of marketing research is essential for the operations of the business.
Kudler Fine Foods is one such organization looking to expand its operations. Currently, Kudler Fine Foods owns and operates three stores all based in the San Diego, California area. Kudler Fine Foods, an upscale specialty foods store offering domestic and foreign foods as well as spirits to its.
Kudler Fine Foods – Marketing Research Kathy Kudler founded Kudler Fine Foods (Kudler) as an upscale gourmet food market.
Through her passion for cooking and frustrations in shopping Kathy created a gourmet food market offering an extensive selection of the freshest ingredients and finest products at reasonable prices with helpful and knowledgeable employees.